In the heart of Michigan’s burgeoning cannabis industry, New Standard Edmore has emerged as a standout destination for both recreational and medicinal cannabis consumers. This case study explores how the company has successfully positioned itself as a leader in the market, offering high-quality products and exceptional customer service.


Established in 2020, New Standard Edmore set out to create a welcoming and educational environment for cannabis enthusiasts and patients alike. Located in the charming town of Edmore, the dispensary quickly became a cornerstone of the local community and a draw for visitors from across the state.


As a new player in a rapidly evolving industry, New Standard Edmore faced several challenges:

  • Navigating complex regulatory landscapes
  • Educating consumers about cannabis products and their benefits
  • Differentiating themselves in a competitive market
  • Building trust with the local community

Strategy and Implementation

To address these challenges, New Standard Edmore implemented a multi-faceted approach:

1. Product Curation: The company partnered with top-tier growers and manufacturers to offer a diverse selection of high-quality cannabis products, catering to both recreational users and medical patients.

2. Education Initiative: New Standard Edmore launched a comprehensive education program, including in-store workshops, online resources, and one-on-one consultations with knowledgeable budtenders.

3. Community Engagement: The dispensary actively participated in local events, sponsored community initiatives, and prioritized hiring from within the Edmore area.

4. Customer Experience: By creating a welcoming, modern retail environment and implementing a loyalty program, New Standard Edmore fostered customer satisfaction and repeat business.

5. Compliance and Safety: The company invested heavily in state-of-the-art inventory tracking systems and rigorous staff training to ensure full compliance with all regulatory requirements.


New Standard Edmore’s strategic approach yielded impressive results:

  • A 200% increase in customer base within the first year of operation
  • Recognition as a “Best of Michigan” cannabis retailer by industry publications
  • Consistent 5-star ratings on review platforms
  • Successful expansion to additional locations across the state


Through its commitment to quality, education, and community engagement, New Standard Edmore has established itself as a leading cannabis destination in Michigan. By addressing the unique needs of both recreational and medicinal consumers, the company has not only achieved business success but has also played a crucial role in destigmatizing cannabis use and fostering a more informed and accepting community.

As the cannabis industry continues to evolve, New Standard Edmore is well-positioned to maintain its leadership role and drive further innovation in the market. Their success serves as a blueprint for other dispensaries looking to make a positive impact in their communities while building a thriving business in the dynamic world of legal cannabis.

By admin